Sai & Jino | Meet the Official SIGN Mascots
Sai & Jino are twin map-pin companions born by splitting the spelling of the brand name “SIGN” in half. When the two hold hands, they become a single “SIGN” — a signpost — that cheerfully navigates your everyday time and activities.
Sai in blue and Jino in orange: the two are waiting for you all around this site.
Where do their names come from?
Their names come from the brand name “SIGN.” The spelling is split in half: “SI” became Sai, and “GN” became Jino.
Their body colors come from the blue and orange of the logo: Sai (SI) is blue and Jino (GN) is orange. Both are shaped like map pins because a sign is a signpost, something that shows you the way.
Sai サイ
SI / BlueA dependable supporter who quietly stays by your side
A smooth, round head and a gentle smile are Sai's trademarks. On rainy days Sai holds out an umbrella or simply sits close beside you, a dependable supporter. Thoughtful by nature, Sai helps you catch your breath on tired days with a cup of tea and a rice ball.
- Charm point
- A smooth, round head and a gentle smile
- Good at
- Staying close and quietly lending a hand
- Favorites
- Tea, rice balls and slow-paced time
Jino ジーノ
GN / OrangeAn energetic doer who bounds off to new places
The little curl on top of the head is Jino's charm point. Jino loves unfolding a map to head to new places and trying out new gadgets, an action-loving type who shoulders a backpack and sets off the moment an idea strikes.
- Charm point
- The little curl on top of the head
- Good at
- Reading maps and trying new things
- Favorites
- Maps, gadgets, outings and sweets
Two of them make one “SIGN”
When Sai and Jino hold hands, they become a single “SIGN” (a signpost). One steps forward while the other supports from beside: that pair of partners is what this site is aiming for.
They guide your everyday time and activities in a fun way. Whether it is an app, a Garmin watch face or a column, the two walk with you as signposts.
Pose gallery
A small peek at the many faces of the two.
Where can I meet them?
- The home page: at the very top and beside each section heading
- The bottom of every page on this site: they peek out in a different pose depending on the section
- Mimamori Map, an app in preparation for release: the two appear inside the app too
FAQ
Q. What do the names Sai and Jino mean?
A. The spelling of the brand name SIGN is split in half: SI became Sai and GN became Jino. SIGN means a signpost.
Q. What are the two like?
A. Blue Sai is a dependable supporter with a smooth, round head and a gentle smile. Orange Jino is an action-loving type whose charm point is the little curl on top of the head. Both are twin map-pin partners.
Q. Where can I meet them?
A. On the home page of this site and at the bottom of every page. They also appear in Mimamori Map, an app in preparation for release.
Q. What are they the mascots of?
A. They are the official mascots of SIGN, guiding everything SIGN does: apps, Garmin watch faces, Kindle books and columns.